The sanitary ware market is booming. With the rise of home renovation trends in North America and Europe, specialized bathroom accessories—specifically high-quality toilet seats—have become a high-margin niche for e-commerce sellers (Amazon FBA), boutique bathroom stores, and interior design supply houses.
But here is the secret: You don’t need to own a factory to build a toilet seat brand.
Big names like Kohler or Duravit often rely on Original Equipment Manufacturers (OEM) to produce their goods. As a business owner, you can leverage the same supply chain to launch your own private label brand.
At Fujian Chuangshi Sanitary, we have helped dozens of clients grow from a small startup to a recognized brand. Here is our step-by-step guide on how to launch your toilet seat line with a Chinese OEM factory.
Step 1: Choose Your Material (The Foundation)
Before you think about your logo, you must decide on the quality tier of your brand. In the toilet seat industry, there are two main material choices:
PP (Polypropylene): Flexible, lightweight, and cost-effective. Ideal for budget-friendly brands or rental property supplies.
Urea (Duroplast/UF): Hard, scratch-resistant, anti-bacterial, and ceramic-like. This is the gold standard for premium brands.
Pro Tip: If you want to compete with established European brands or sell at a higher price point on Amazon, choose Urea (Duroplast). It offers a higher perceived value and lower return rates due to its durability.
Step 2: Customization Levels (OEM vs. ODM)
How “unique” do you want your product to be? We offer two paths:
Level A: Light Customization (OEM)
Best for: Startups, Amazon Sellers.
How it works: You choose an existing model from our catalog (e.g., our popular Model 801 Ultra-Slim). We manufacture it using our molds but apply your branding.
Cost: Low startup cost.
Level B: Full Customization (ODM)
Best for: Established brands, Architects, Designers.
How it works: You provide a 3D drawing or a concept. Our R&D team creates a brand-new mold exclusively for you. No one else on the market will have the same design.
Cost: Requires mold investment, but guarantees market exclusivity.
Step 3: Branding Your Product (Make It Yours)
A “White Label” product becomes a “Brand” through details. Here is how we help you customize the look:
1. Laser Engraved Logo (Hinge)
Don’t just stick a label on the lid. For a premium look, we recommend laser etching your logo onto the stainless steel hinge covers. It looks permanent, sophisticated, and expensive.
2. Custom Color & Finish
While white is standard, Matte Black is the trending color for 2026. We can produce seats in specific Pantone colors to match your brand palette.
3. E-commerce Packaging (Crucial!)
If you sell on Amazon or Wayfair, your packaging must survive shipping.
Retail: Full-color gloss boxes for shelf display.
Online: Reinforced mailer boxes with extra foam protection (ISTOL 6-FedEx Standard) to prevent breakage during last-mile delivery.
Step 4: Navigating the MOQ (Minimum Order Quantity)
This is often the biggest hurdle for new brands. Most large Chinese factories require an MOQ of 2,000+ pieces per model.
However, at Chuangshi Sanitary, we understand that brands need to test the market.
Our Support: For private label partners, we offer flexible MOQs.
Mixed Container: You can order a 20ft container mixed with 3-4 different models to diversify your inventory risk.
Step 5: Quality Control & Certification
Your brand reputation depends on the product not breaking. Before you ship, ensure your factory meets the standards of your target market.
North America: Does the factory have cUPC certification?
Europe: Do they pass DIN 19516 load tests?
Ask us for our “100,000 Cycle Soft-Close Test Report.” We test every batch before it leaves Fujian.
Conclusion: Start Your Journey Today
Launching a toilet seat brand is not just about buying low and selling high; it’s about finding a partner who cares about engineering as much as you care about sales.
Fujian Chuangshi Sanitary is more than a factory; we are your production partner. From the first prototype to the final DDP shipment to your warehouse, we handle the heavy lifting.
Ready to see your logo on a premium product?
👉 [Contact our OEM Team] to get our 2026 Catalog and Private Label Price List.